Saturday, September 29, 2007

SHRIGANESH OF BUSINESS WITH BLISS AND PROFIT

It’s time for trend setters, not for trend followers

There is hardly any place for typical trend followers and copycats in business today and there will be absolutely no place after 5 years. More Young Entrepreneurs and Media men I interact, more aware I become of this fact. Whether it is Cinema or TV Projects [although percentage of copying hit programs is huge here but it will die, as only original LAUGHTER CHALLENGE is having TRP and only original INDIAN IDOL is idolized across the country.]If you are a businessman of little sense, you will never follow these trends;

1] Never ever keep stupidly high paid Executives, as they are generally crooks, they are kept for purpose like pimping, and do you need pimps in your business?

2] In initial stages never appoint a HRD Manager, if any trouble contact KRS HRD Consultancy Cell at krsresponse@gmail.com, that will save your money, time, productivity and future losses.

3] Never initiate a business, which other people are also doing, if you think “If others can earn through this, I will also earn than you are a Donkey.” This means that if you are entering in hospitality business, your packages, destinations and style must be strikingly unique. This requires research, innovative streak in thinking and an inherent tendency to give more value to your client.
For Example NATURAL ICE CREAM, this ice cream is love of Mumbai, if you are out with family, you will never come back to home without having your favorite natural flavor, this is because NATUREL makers entered into market with the mindset of a food scientist and today in Mumbai they are miles ahead of Multinationals like quality walls and all other brands, which test like one another and unhealthy for kids and elders.

4] Before the release of CHAK DE, if you have taken this script to any typical Bollywood producer, 98% would have declared it disastrous flop and after CHAK DE, till date I have received more than 2 dozen calls demanding a script exactly like CHAK DE, some bloody fool wants to make it with Animal and Human Poacher Salman Khan and another one wish to make it with Akshay Kumar.

5] Once I had honor of one IIM alumni and Ph.D. in management as my partner in a Media company, since I was the investor and Executer, I thought this person will have innovative marketing ideas and focus on creating market base, within six months I have found this person was terribly stupid, putting her head everywhere and blaming others for whatever wrong is happening. Ultimately I have to shut down the company and clean the mess with a big namaskaram to this IIM alumnus.

6]Never asses the quality of associates, staff or clients by their cloths and style of conversation, recently a Bio Medical company lost business worth 5 crores, thanks to it’s CEO, who behaved high headedly with KRS Chairman, who was wearing a white Qurta and Pyzama in meeting [With huge white beard], On one of his sentence KRS chairman called his Executive Secretary and ordered that CEO must be kicked out royally out of KRS office and honors of the company should be informed, that the have lost 5 crore worth of business, due to this Donkey.

7] Being Prayerful, Positive and keep on doing some sort of service to poor and needy is a must for attracting wealth with bliss, those who will connect their work with welfare of humanity, will always have abundant wealth.

8] MANTRA FOR PROFIT;

“Namstestu Mahamaye ,shripithe surpujite.
Shankh, Chakra, Gada haste, shri Mahalaxmi Namostute.”

Repeat this mantra in your heart ,whenever u wish and you will have wealth.

[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com]

Friday, September 28, 2007

WHY NOT TO BURN YOUR MONEY IN MEDIA PROJECTS ?

[Anirudh M.Dhodapkar]

Everyday, I am confronted with young and dynamic youngsters, who seek appointment for marketing of their film or TV Projects, as in any case they are going on shooting floor in next 25-30 days. They have already signed this or that Music Director and their budget is around Rs.1 to 3 crores. In my career in Entrepreneurship, Banking and Media ,I have seen so many of such projects being doomed to trash cans that I prefer not to give appointment to such people now. As you can awaken a person, who is sleeping but not to one, who is sleeping in acting .These are all group of people ,who are avoiding the facts of business. Please ,if you have the money or resources and you wish to make a FILM/TV or any project, kindly consider facts, as under;

1] A Struggling or Established Director or Actor, who tells you that, he /she will bring you definite recovery, is a liar. Mahesh Manjrekar is one such Director that is why even Sanjay Datt gave up doing films for him. There are many AD’S, Chief AD’S roaming like cockroaches in market, when you have money, why you should even talk to them?

2] Why there is so much hurry to go to shooting floor? And why you are doing casting before budgeting and recovery potential report ?

3] Working on script and marketing in guidance of consultants always saves you lots of money, energy, and total loss, which you ensure by beginning and finishing the shooting. Everybody has gone home and now you are alone wit CANS of your dream project , right between the Jungle of Brokers and Distributors, with every Trial Show, your film will be labeled stale and only third class Brokers will release your film by your money only to make it sure that you loose your one to three crores with interest and shame.

4] WHAT IS THIS BRANDING AND IN FILM PUBLICITY FIASCO?

It has become fashionable for every filmmaker that they add sub heads like Branding and In Film under Recovery. There are agents/agencies, who informs you that X Film of Yash Chopra or Y film of U-TV earns so many crores in Branding, in film publicity etc., matter of fact is this is true but only for star makers, star actor-producers and renowned production houses. As an 5,0000 crore of brand holder of any product, have I gone sick to be associated and throw money to film of armatures, which has no guarantee of release.
It is not that you can’t make a movie, as a newcomer ,surely you can but you got to study ,you got to prepare, you got to ensure the recovery, and please don’t go to shoot before you understand, what is it all about to sell a film or you will be deprived of your undergarments.
[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com]

Friday, September 21, 2007

HOME..MY SWEET HOME

A Beautiful home is most desired place for any family,property may geting costly and homes in metros,may be turning into match boxes but let me inform you,in a country like India ,there is no dearth of space,what we need is innovative idea,fantastic Real Estate devlopers and like minded people,who love home,who love nice beautiful architacture in the backdrop o nature. We will have to look into new project possibilities in areas with sufficient infrastructure and less hassle.
When you wish to buy or build your own home,one must ponder on points,as under;
1] Imagination must run wild ,let Architects and Engineers do practical thinking and make our dream a reality.
2] Every home has to be vacated one day.Whenever your kids will sell this home,they must be proud of their father/mother for providing them beauty of leaving for years with premium at the end.
3] There is no investment like investment in property. Specialy in a country like India,where middle class is growing in leaps and bounds.
So happy home,if you are thinking about one,I am definitely thinking about building one in some beautiful hilly surroundings and one hollyday home in city on holyday..GOA.

SAI WITH KIDS


Shri Satya Sai is undertaking impossible tasks and and doing it so obviously that it hardly occur to you that you are visiting PRASHANTI NILAYAM,the worrlds only abode of spirituelity.

Thursday, September 20, 2007

PERSONAL SECRET OF BEING SUCCESSFUL IN SHOWBIZ OR ANY BUSINESS

If you can grasp and act upon this simple thought, you can only be a winner in anything you do, under any circumstances. You just have to imbibe this tip, which made one of my friend a more than 5000 crore man in terms of hard cash, resources and very importantly, BRAIN POWER. He sent me tip of the day;
“SUCCESS IS LIKE YOUR OWN SHADOW, IF YOU TRY TO CATCH IT, YOU WILL NEVER SUCCEED .IGNORE IT AND WALK IN YOUR OWN WAY, IT WILL FOLLOW YOU.”
This massage immediately brought out the face of a Boy on the sets of RAJKANWAR’S film DEEWANA, where a young Hero suddenly started behaving with the maturity of a STAR [not in wrong sense], he shouted on a TOI Journalist for trying to snatch a MARLBORO fro Hero’s packet. Financer/ Producer, who took me their, asked me ,whether he should sign this BOY, I told him ,let’s meet him, we sent a massage, Young Star told us to give him our office address ,as he will drop in tomorrow 3 PM, We sent him a business card to end the matter. Next day 3 PM, we never expected him to dungy Distribution Market at NAZ. I was amazed to see same arrogant star, standing in front of us, after some general talk, we asked him, how much he expects as signing amount, he replied, “Sir, I don’t take advances or signing amounts, as I am here to become biggest super star this Industry has ever seen, right now I need Scripts, Super Hits and great Directors.” This simple sentence in the office of Financer Shri Bharat Bhai Shah, gave SHAHRUKH KHAN many films and first bumper hit of his life by ABBAS-MASTAN, “BAZIGAR”. Years rolled by and BHARAT BHAI was framed in a very filmy case, whole industry accept MAHESH BHATT, went into hiding and celebration,[same people, who used to touch the feet of Bharat Bhai.] as at that time BHARAT BHAI was financing 80% of “A” grade Hindi Movies. Again we got a call from SHAHRUKH KHAN’S secretary, “Sir, SHAHRUKH Sir is asking, what can he do for BHARAT BHAI, he has already conveyed that he won’t charge a single penny for under production DEVDAS till everything is fine.” Same way Shri Mahesh Bhatt was only film personality, who gave statements in favor of Bharat Bhai. There is no doubt that today SHAHRUKH KHAN after CHAK DE, is biggest super star and most valuable asset, this industry has ever seen.
A successful person, a star is star under any circumstances, whether he is on the Top or Bottom of affairs. That is why there will be many Dharmendra, Rajesh Khanna’s, Sunny Deol’s but there will be one and only Shahrukh Khan, as he deserves his super stardom more than 200%.
Same way, there are star Entrepreneurs in every field, I hope you imbibe this confidence and conviction in your life and business and god will bless you everything you need and much more.

[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com]

Wednesday, September 19, 2007

GANESH CHATURTHI WISH FOR KRS MEDIA CLIENTS AND FRIENDS

JAY GANESHA TO ALL KRS FAMILY


"GANPATI is most ardent symbol of love and power, there is no one as beloved as GANESHA and there is no bigger troubleshooter than VIGHNAHARTA, so I on the behalf of huge KRS family, conveying to GANNAYAK, that may eternal light of success and service ,enlighten your path of KARMA. "

- ANIRUDH M.DHODAPKAR
CHAIRMAN
KRS MEDIA INTEGRATION

Tuesday, September 11, 2007

Why Media Investors, Producers, Entrepreneurs , Artists , Creative Professionals are exploited like cheap prostitutes by few Companies ?

HOW YOU CAN STOP CHEATEARS LIKE T-SERIES FROM EXPLOITING AND CHEATING YOU?
I find most dynamic, financially intelligent, educated, and experienced Media Company Owners making drastic mistakes, as far as making new products and ensuring recovery before putting money in any Film/TV/Music Projects.
We are friends to the people, who say they have spent around Rs.80, 00,000/- in producing a Music Album and now they are waiting for Show offers for Artists, whom they have promoted through Albums, so that they can earn some sort of money.
They are waiting for download and ring tone rights revenues, Are you suppose to be a Bagger in front of a Music company like T-Series ,after spending Rs.80,00,000/-as an Music Producer. On the other hand just being a Marketing agent, a company like T-Series or TIPS or VINUS earns more than you ,without investing a penny and giving you their B grade Brand [accept TIMES MUSIC and SONY all other Indian music brands have no value ,they are as useless as a piece of trash in global market.] Many Marathi, Tamil and Telugu Music companies have better brand value across the globe than a VENUS or TIPS. As these are stagnated companies, being run by bunch of illiterate people, whose basic job is to find out rich and stupid Indians ,their sons and daughters from across the world and produce albums at their cost. Than distribute it through a Jurassic age Distribution and accounting system and make some money.
T-Series is purely surviving on the hard and smart networking of religious music done by late Shri Gulshan Kumar ,otherwise do you think that anybody will buy Bhushan Kumars sister Tulsi’s album ,90% albums which T-Series makes never sell beyond 5000 CD’S . As far as film music rights are concerned T-Series only pays to hardcore people like Mahesh Bhatt or Producers of SALMAN KHAN,AKSHAY KUMAR and if SHAHRUKH KHAN Chooses them for his home productions, they will pay him huge money, to all other producers ,they exploit like cheap prostitutes, there are two highly irritating and inefficient top bosses sitting ,one is VINOD BHANUSHALI and other is AJAY KAPOOR.
These two gentlemen tells everyone, whosoever makes a mistake of visiting T-Series that Music is not being sold these days and no one is buying music ,so please leave your films, albums or anything for free over here and surprise ,stupid Producers ,leave their products at T-Series, they not only leave the Music but also leave their HOME VIDEO and other electronic rights in lesser profit ratio than selling vegetables in LOKHANDWALA or BANDRA Market.
Than, why Producers go to these Cheaters to sell their music? Because, Producers are not aware that they can earn better money without dumping their music to these cheaters.
So if you are an aspiring or existing Media Entrepreneur or Professional with a capacity or ambition to make fantastic FILM/TV/MUSIC Producers , before investing your money or talent , Please know that companies like T-SERIES, TIPS can not help you ,you will be required to find your recovery through association with right Marketing, Distribution and Pre Sales Consultants associated with you.
[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is a Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help with prayers n gratitude, Email; krsresponse@gmail.com]

Monday, September 10, 2007

WOMEN ENTEREPRENURES OF INDIA,WAKE UP AND EMBRACE SUCCESS,TODAY N TOMORROW BELONGS TO YOU

Women Entrepreneurs, your time starts now..

All the very best My Dear Sisters, Those who have already entered in arena and those, who are about to enter, your time starts now, next 2 decades will show the world ,what a all-rounder, Indian women is?
Sisters, if you are an aspirant Entrepreneur, than pls. look into facts as under;

1] Think like an Entrepreneur, not as a woman or man.

2] Neither say that Women are marching ahead to crush Men ,nor cry that AFTERALL THIS IS MAN’S WORLD.

3] Start by giving up one Female weakness, Jealousy and you will automatically give up one thousand male weaknesses.

4] Be innovative not imitative, as future belongs to innovative trend setters and not to trend followers.

5] SAVE-INVEST-EARN-START VENTURE;

First and foremost for any entrepreneur is a very regular habit of saving, whether it’s RS.20/- a day or Rs.20,000/- a day ,it hardly matters. What matters is your habit of saving. As saving is real earning, it makes our venture and life shockproof.
INVEST;
Investment is a personal science ,as per personal needs ,if you are investing, what is saved penny by penny ,you will make right investments for yourself and your business.

GO FOR START UP;
SAVEING AND INVESTING TAKES 5 TO 6 YEARS TIME.MENWHILE U CAN RESEARCH AND HAVE THE INDEPTH STUDY OF FIELD OF YOUR DESIRED VENTURE.
IF IT’S A SERVICE INDUSTRY,NEVER GO FOR LOAN AND MANAGE IN YOUR OWN RESOURCES,IF IT’S ANY KIND OF INDUSTRY THAN LOOK INTO KVIC,SISI,SIDBI Schemes, being a women entrepreneur ,you have a huge scope and almost interest free finance plus subsidy under KVIC schemes. Than look into nearest co-operative Banks, which provides finance up to Rs.5,00,000/-
Never ever go for a Private Bank, it’s strongly prohibited, whatever lucrative propositions their marketing person gives you, their profit lies in making you defaulters ,so why to go to such people?

6] KEEP YUR PERSONAL NEEDS VERY LOW;
Now since you have started business, it hardly means that you can not survive without imported BRA n PANTIES. Look around for right Ideals and Idols, you will find them very simple in their clothing and other needs.

7] Make your family participate in business;

Whatever my be the hurdle ,always look around in your family and friend circle and involve good people, associate interested people ,with your business ,try to give them more respect and other things ,which can not be bought in cash ,by just using the brainpower ,finance and HR Capacity of my Aunties and my Mother, We at KRS ,are saving RS.15,00,000/- per anum, and also saving ourselves fro trouble of hiring stupid MBA’S, who are generally degree holder Idiots ,who are taught to cry for money and facilities only, That is why keep these MBA’S out of your premises for minimum 5 years in beginning.

8] If you can’t take along your family n friends, forget about big business;

My dear sisters, you can be fantastic businesswomen and Entrepreneurs, better than Men or Supermen, if you can take along few family members, elders and friends. Do not socialize, make your own society, Try to be helpful to friends and family without thinking of any benefit or future return, Departed JRD TATA and DHIRUBHAI AMBANI both repeatedly said, “Take away ,everything from me today, give me back that same 8-9 people, who started with me and I will bounce back to top in 4-5 years time .” True, so true, remember this and your business is blessed.

Be blessed sisters ,nurture your thoughts, ideas, vision and than venture ,as you nurture your baby and impossible is easy for you, forget abut possibilities ,they are already your slave.

[Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS”, he writes for 350 Business Portals. He is a Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with gratitude and prayers.EMAIL;khemrajrupaliandsons@gmail.com, Blog;http://anirudhdhodapkar.blogspot.com/]

WHY MEDIAMEN MUST NOT ACT AND THINK LIKE CORPORATE MANAGERS?

MEDIAMEN, if you will behave like MBA brand clerks, you will be doomed.

Be yourself and you will become Media Conglomerate.

It is so ridiculous to see that some Actors/Directors/Technicians have begun to behave like corporate clerks.
You all are independent creative professionals and if you will be bogged down by some typically dressed media illiterate in a corporate media house, you hardly have a future as Media Professional or Media Entrepreneurs.
Biggest dream a newcomer Director or Actor share with me these day is, “Sir please tell me, how to have a job in EKTA KAPOORS company or how can I have a job in a channel?”
These all fools wish to take media as a career and wish to make it safe like a counter manager’s job in a Reliance or RPG retail chain. Sadly these fools will be disappointed for life, as they will be exploited as a corporate pimp by every corporate Media company in the town.
When I stared at a TV Channel Creative Director, straight in her eyes during a story discussion, I found that, there is an actress inside her, and that is why, she is interpreting the story as an actress and not as a creative Director.

If you are a creative entrepreneur , you should never behave like corporate clerks for a simple reason that no investor or financer will ever trust you with their money ,as they know that only very crazy and adamant individuals can make commercially hit cinema or TV Series, it’ not a cup of tea of a mediocre middle class job seeker.
A Creative Entrepreneur will never be bogged down by anyone, whether it is Anil Ambani or some real God. AS a great Actor or Director knows that he is the only GOD of his projects.
Most of the highly successful creative individuals have never bothered about a Hit or Flop , mind you I am not talking about Ramgopal Verma, who went on sliding from a creative Filmmaker to a “D” grade AAG and DARLING maker ,just to prove himself a corporate factory and to make some corporate clerks happy. If you will also begin to think like a RAMU, you will also become a DARLING maker , as you will begin to make films, as per choice of corporate financers and not as per your conviction , I have got calls from T-SERIES honchos that “ SIR DARLING WILL BE GOLDEN JUBLEE, AS IT HAS TREMANDOUS SEX ?”
Gentlemen and Women I wish to inform you that there are billions of hours of BLUE FILMS with far more better quality and with 500 times sexy women than ISHA DEOL are available democratically to every Indian , than why the hell anyone will go to watch a haggard looking daughter of Hema Malini and Dharmendra and uh soooo ………flop Fardeen Khan ?

Trust me If you make a film according to the sensibilities and deeds of corporate clerks and call centre Boys and girls, you will end up becoming a Ramgopal Verma. Instead of a RAMU, look at ANURAG KASHYAP [BLACK FRIDAY] or brilliant Anurag Basu [ Murder, Metro] , these two gentlemen suffered like a hail but they never gave up their beliefs in their projects, and that’s why they are best selling Directors of the day.
More recently, it is SHIMIT AMIN, after AB TAK CHAPPAN, he has proven with a CHAK DE that he is Discovery of the decade.
So lessons are as under;
1] Never try to copy other people and their films.
2] If you are not 200% confident of your talent as an Actor or Actress, go back to some call centre or retail chain or join any MBA course.
3] As a Filmmaker, look at yourself as a GOD of your project , this confidence and quality will attract you fantastic Investors.
4] Never design the project to please illiterate corporate Managers, as you will end up making a AAG or DARLING and creatively die as a Ramgopal Verma.
5] There are some prostitutes, who earns more than president of India, so what? Are you going to copy their style and pattern of business? No. Than Why you copy the mannerism and mentality of corporate mangers?
[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help with prayers n gratitude, EMAIL ; krsresponse@gmail.com]

Sunday, September 9, 2007

THERE IS NO FULL STOP FOR MEDIA ENTREPRENEURES

MEDIA Entrepreneurs; “THE END” of a Enterprise never exists

There are few points for all those , who never consider, defeat in a battle ,as final defeat in War.
Always remember;

1] After every defeat, just have a walk in dirtiest of slum , you will immediately thank your STARS, your GOD , what we would have done , if we would have born in a gutter and never ever had any opportunity to do anything in life ?

2] People spend, most of the life ,thinking about what they do not have , for a change , let’s count our blessings ,let’s count all the blessings of life, which we have.

3] Who are our ideals and whom we are following?
Generally, we face defeat, due to compromises and mediocrity, only a forth night back I have warned my family , that a certain insurance agent must not be seen around 15 meters of me, “ What is the use of principals and friends, if we can’t exploit them.”
Do you entertain, people with such thought around you ?
I recommend, never do that.
4] All over the world , there is a community , known as Middle Class, even if you belong to such family ,even if you are in dire financial mess , never consider yourself a Middle or Lower or Higher Middle Class. These are the highest order of stupid’s, who can neither do anything, nor see their brothers/sisters doing anything.
They will connect your success to crime and your failure to their prediction. God never willed to have such mediocre in this universe , than why you associate yourself with such people , who have only three aims in life ; Eating , Shiting , Sleeping and criticizing others . Who have done nothing for anyone but feel that they have the right to criticize everyone, there connection to world is TV Soaps , Shows and News .

5] Always crystallize the company you seek and company you are really in. Whether its family or friends , better to be lonely ,in prayer ,in meditation ,this will certainly attract you better circumstances and friends.

6] Never Give up Dreaming and Thinking;
Always remember, keep your thoughts, synchronized with lost ambitions, keep that ambition burning as a life mission, and keep adding more things to do, even if you have no resources, trust me, if you can just nurture the dream, everything else will be added unto you. One day you will realize, dreams are bigger reality than reality.
[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS”, he writes for 350 Business Portals thrice a week. He is a Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help with prayers n gratitude, EMAIL ;krsresponse@gmail.com]